If we build it . . . will they come?

Universities strive to deliver high-impact educational experiences to differentiate themselves and cultivate culturally aware graduates. While over 40% of college students express interest in studying abroad, only 3% actually take the leap.

Develop a comprehensive go-to-market strategy and marketing content plan to boost student enrollment for a multi-course summer study abroad program in Barcelona.

Integrated digital marketing campaign to raise awareness and drive student engagement. Coordinated with client, who conducted on-campus marketing efforts such as class visits, tabling, info sessions, and other events.

Digital campaign ensured we were meeting students where they are and included:

• Web presence with lead capture

• Email automation to continue engagement

• Digital posters for AV screens throughout campus

• Versatile print-ready digital flyers and postcards with QR codes to the landing page

• Curated social media campaign unveiling courses, housing, activities, scholarship opportunities, application deadlines, and more

• After year 1: Leveraged alumni for on-campus events, class visits and word-of-mouth marketing