Academic Programs International (API) 

July 2021 - Feb. 2025

• Founded and scaled a new department at a fast-paced EdTech startup, leading initiatives to expand U.S. university student participation in international programs under tight deadlines and evolving priorities.

• Drove 6X client growth in 3 years through relationship development and successful digital marketing campaigns across web, social, email, video, and more.

• Boosted student participation by 40% at client institutions through digital marketing and scholarship initiatives.

• Leveraged AI to streamline content creation, reducing project time by 20-30%.

• Enhanced client experience by delivering SaaS training, webinars, and a self-service resource portal.

• Awarded the 2023 All Stars Among Us Spirit of Excellence Award.

Wi-Fi Alliance 

Sep. 2016 - July 2021

• Drove a 12% increase in new logo acquisition and 15% revenue growth from 2016 to 2020 through development and execution of effective marketing content strategies for an international technical trade organization.

• Strengthened the organization's thought-leadership position in the industry by crafting compelling content and delivering impactful executive keynote presentations.

• Led comprehensive research and built a library of marketing assets that quantified the economic value of the global Wi-Fi industry, providing actionable insights that inspired stakeholder action to secure its future.

• Built relationships with subject matter experts—including C-suite executives—to translate complex technical concepts into accessible content and high-quality collateral, supporting successful program launches.

Jan. 2010 - Sep. 2016

• Advised clients on go-to-market strategies and managed product lifecycle elements, from initial announcements to post-launch review campaigns, ensuring alignment with business goals and successful market entry.

• Achieved 90% neutral-to-positive media coverage for the launch of the online game “Guild Wars 2” in Australia and New Zealand by directing the execution of targeted PR strategies.

• Collaborated with executives and cross-functional marketing teams to design and execute communications programs that delivered on key business objectives.

• Led internationally-based PR teams, coordinating efforts and tailoring strategies to optimize global brand visibility and engagement across diverse markets.

• Media trained and coached executive spokespeople to increase effective, consistent, and impactful message delivery.

NCSOFT West 

Aug. 2001 - Oct. 2009

• Boosted company visibility by securing coverage for product launches in major national media outlets, including The New York Times, Wired, MSNBC, Reuters, and the Associated Press, significantly elevating brand recognition within the video game industry.

• Collaborated with domestic and international marketing and community teams to ensure consistent messaging across brands and channels, strengthening brand integrity and audience engagement.

• Defined and implemented effective crisis communications plans, safeguarding the company’s reputation during critical situations and ensuring timely, transparent communication.

• Authored articles for key executives, enhancing their public profiles and reinforcing the company’s thought leadership in the gaming sector.

• Developed and instituted processes that ensured consistent quality and effectiveness from PR and communications teams, leading to improved operational efficiency.